Hmmmm. Interesting. Much like August/September is usually the optimal time to buy the previous year's models (because dealers want them off the lot to make way for next year's during the whole winter sales rush)....maybe, due to this COVID year, right now is actually that 'optimal' time, since the 2021s are supposed to be coming in during the spring, like the OP mentioned. Truecar used to be a hellavu tool to let you know what dealers are letting cars go for in your area, but the last time i went to use it, 3 years ago....it had lost a lot of its luster from a decade ago. You could give it a try. Just plug in the car and the options and it should give you an idea of what to expect to pay. I think the major change now, is that you can't request a truecar quote without actually giving your info to dealerships. You used to be able to do it anonymously, just to compare and look around. So be prepared for an influx of phone calls if that's still the case.
It does take time, patience, & gaming as
@Rjstevens noted. It all depends on the dealer. Sometimes, if you play the 'this dealer is gonna give it to me for this price' game, they will say 'go right ahead' because they feel they can get another sucker in there soon enough and they won't play the same hardball. Miami is known for sucker buyers, so its a very rough game down here. I'd never characterize buying a new car at 8K under MSRP as 'easy'. But its not an impossibility either.
I bought my Mustang 'used' with 5K miles, because it had exactly the package I was looking for. But I also bought my wife's RAV4 brand new, about
1K under dealer cost...using the same technique of 'right time to buy previous year's models', contacting every Toyota dealer, and playing hardball over email for close to a month...before I got one to bite. I showed up at the dealership about an hour and half before they closed (never go to a dealership early!). The dealership was also about 30 miles away from my house. I told them if they didn't stick to the deal they promised over email, they'd never see me again, but that I was a willing buyer right there, and right now, at the price agreed upon. It was dicey. But they agreed. It feels good to get a great deal, but it requires patience that's for sure.