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According to the Chief Operating Officer, Mark Fields, the new Mustang is a "young person's car." What exactly does that mean you ask? What does a young person's car do that makes it a young person's car?
In short, it has "stuff." The operative term here is "integration." Meaning, it has Bluetooth, and technology. Mark said this about young car enthusiasts, ""First they want to look good in it, and secondly when you look at the technology that's in the vehicle, that's important to a young consumer." I can only imagine how tight his BVDs were when he said that.
What happened to talking about the upgraded suspension, and the exhilaration of driving? Sure, I like to have my phone connect to my stereo, but it doesn't work right about 60% of the time, and that doesn't make me think twice about getting into my car, that I love and am enthusiastic about. It is the pure sense of joy and acceleration when I put my right foot down on the loud pedal. I am thinking about the next corner, and sensing the grip of my tires on the ever changing road surface. I am listening to the spool and blow off of the turbo that is directly tied to my right foot. Staying focused on the road coming at me at or below the speed limit... (That is in there so you guys don't get the idea that I break any posted speed limits.
) That is what muscley cars are about. They are about power and handling. You don't hear Porsche touting the iPhone integration as standard on the masthead of the 911 Turbo. You can get a cable for your iPhone for like $300 from Porsche in the aftermarket if you want your phone to integrate that bad.
Bring back exciting cars with exciting performance, and leave the integration in the footer. Not the header. Maybe then we will have fewer teens involved in serious accidents over dangerous mistakes like texting while driving.
In short, it has "stuff." The operative term here is "integration." Meaning, it has Bluetooth, and technology. Mark said this about young car enthusiasts, ""First they want to look good in it, and secondly when you look at the technology that's in the vehicle, that's important to a young consumer." I can only imagine how tight his BVDs were when he said that.
What happened to talking about the upgraded suspension, and the exhilaration of driving? Sure, I like to have my phone connect to my stereo, but it doesn't work right about 60% of the time, and that doesn't make me think twice about getting into my car, that I love and am enthusiastic about. It is the pure sense of joy and acceleration when I put my right foot down on the loud pedal. I am thinking about the next corner, and sensing the grip of my tires on the ever changing road surface. I am listening to the spool and blow off of the turbo that is directly tied to my right foot. Staying focused on the road coming at me at or below the speed limit... (That is in there so you guys don't get the idea that I break any posted speed limits.
) That is what muscley cars are about. They are about power and handling. You don't hear Porsche touting the iPhone integration as standard on the masthead of the 911 Turbo. You can get a cable for your iPhone for like $300 from Porsche in the aftermarket if you want your phone to integrate that bad.Bring back exciting cars with exciting performance, and leave the integration in the footer. Not the header. Maybe then we will have fewer teens involved in serious accidents over dangerous mistakes like texting while driving.
